Our Values

We are passionate about health and wellness with ethics and the environment taking centre stage. We manage our business in a sustainable way, while balancing affordability and accessibility. We offer products which are cruelty-free, biodegradable and contain no harmful ingredients. Our product packaging is recyclable.

Our manufacturing processes maintain ingredient purity to deliver the most effective products possible to those in need. We genuinely care for our customers and undertake to support you with safe, effective and reliable products. We will always be transparent, act with integrity and fully disclose ingredients accurately and truthfully.

Keep an eye out for some of the icons below which symbolise our most important principles.

Our products contain only the most pure and potent ingredients, both natural and certified organic. The herb, plant and oil extracts in our formulations provide an array of nutrients to feed the skin and healing properties to actively treat ailments and skin conditions. Find out more about the benefits of our ingredients.

Included in each of our products are powerful indigenous African plants and herbs that survive the harsh African conditions. They are known to deliver concentrated and potent healing abilities. While providing you with these medicinal plants, as a South African company, we hope to have a positive impact on our local communities and economies. Find out more about the benefits of our ingredients.

We do not test our products on animals, nor do we use any animal tested ingredients. We are proudly endorsed by Beauty Without Cruelty and our products are vegan-friendly. Beeswax is the only animal product we use our range (used in the African Potato Cream).

Our products are safe for young and old. We adhere to the strict ingredient policy of ECOCERT and we avoid any harmful ingredients with a suspected human health risk, such as petrochemicals, parabens or synthetic fragrances, in our formulations. Find out more under FAQ.

If you are concerned about the topical application of essential oils while pregnant, rest assured. The total amount of essential oils used in our products is diluted below 1%. Our products are considered safe to use during pregnancy, however, it is always a good idea to consult your doctor during this important time in your life. Find out more under FAQ.

The epidermis is slightly acidic and if the natural pH of your skin is disrupted it becomes dehydrated, irritated and prone to infection. Since we promote health and wellness, all Down to Earth products are pH balanced for healthy and normal skin at around pH 5.5.

Our products are freely and rapidly biodegradable and our packaging is recyclable. Our plastic jars and tubes are considered safe. They do not leach harmful chemicals and have high resistance to solvents. Our cartons are made of recyclable paper. All material complies with ECOCERT packaging material regulations. Find out more under FAQ.

Our products do not contain harmful preservatives to extend the expiry date. We recommend that you use your Down to Earth products within 6 months after opening. The shelf life of clean, natural products generally falls within 18 to 24 months from production, and our stability tests confirm that for all our products.